Startups

3 Aspects of Big Bang Disruption

3 Aspects of Big Bang Disruption

Big Bang Disruption, an article recently in the Harvard Business Review, builds upon Everett Rogers classic customer adoption model and Geoffrey Moore’s “Crossing the Chasm”. Specifically, the previous model looks like this: And the new model looks like this: The authors describe three devastating features of big bang disrupters: Unencumbered Development As […]

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