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The Future of Retail is Curation

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June 4, 2013

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Curation

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“In short, curation looks to provide customers with the best possible products instead of the most products possible.”

The Motley Fool just wrote a great piece on curation entitled The Future of Retail is Curation.

The article starts by observing that while, for example, the Amazon star rating system helped fuel a review and “recommenation” revolution, it has started to backfire due to manipulation. So people are turning to curators to help them find what they like next. The author rightly observes that curation is fundamentally a part of finding a solution to the longtail problem of infinite choice. He points out that small businesses have a lot of incentive to curate well so as to better serve their niche.

Curation is here, and it’s not only going to be the future of retail, but everywhere where discovery is a problem.

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